New voting format for Brazil’s biggest reality show
A fairer voting experience for millions of Brazilians: Single Vote and Fan Vote for BBB24.
BBB
Voto da torcida
Vote quantas vezes quiser!
Paredão BBB24: Quem você quer eliminar?
Domitila Barros
Larissa
VOTE TAMBÉM:
Voto único
Ainda não usou seu 'Voto único'? Vote agora!
Overview
Role
UX Designer
Involved team
5 UX + 3 UX Leads + 1 PO + 5 DEVs
Duration
3 months
Sep 2023 - Dec 2023
Tools
Figma and Dovetail
Context
Voting is essential in the Big Brother Brazil elimination process, where viewers pick who stays and who leaves the most-watched house in the country.
In BBB24, the voting system introduced two methods: Single Vote and Fan Vote, each making up 50% of the final result, which helps ensure a fairer and more balanced elimination process across different voter groups.
Problem
My role
Clearly communicate the equal importance of both voting methods, encourage participation in each, and update on the status of the Single Vote. All while managing complex internal requirements and a four-month deadline.
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
My role
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
Process
Discovery
Ideation
Final solution
Results
Improvements and
key learnings
Discovery
The project involved three different teams: Conta Globo (login), GSHOW (entertainment platform), and CMS Globo (voting system). Because of this, it was essential to align visions, goals, and responsibilities from the start. We brought these groups together to:
Understand the problem and the needs of each team.
Define what would be developed collaboratively.
Establish a steady rhythm of collaboration and daily follow-ups.
Ideation
Key moments:
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
During this phase, I had to manage my time carefully, balancing multiple deliverables:
Independent creation of interfaces and flows for editors (vote configuration and visualization);
Support for training and validating the solution with editors, ensuring the effectiveness and ease of use of the new system;
Collaboration with the UX team on the end-user experience;
Active participation in the tabulation and analysis of in-person usability tests due to the confidentiality of the project;
Key moments:
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
Final solution
💡 Key elements of the new format
✨ Identification header
A clear highlight of the active voting type, helping users understand where they were casting their vote.
✨ Link to the associated vote
A link connecting the two voting modalities was added, encouraging participation in both and reinforcing their importance.
✨ Remaining vote notice
An indicator showing whether the user can still vote, bringing clarity and reducing confusion about the voting dynamic.
*Due to confidentiality, the changes made to the internal platform will not be displayed.
Results
Key numbers from the BBB24 edition (4 months of weekly elimination rounds and voting):
1.5+ billion
total votes
30+ millions
votes in 1 hour
259+ millions
votes in a single
elimination round
2.5+ millions
single votes in a single elimination round
*Data sourced from online articles about the reality show.
1.5+ billion
total votes
259+ millions
votes in a single elimination round
30+ millions
votes in 1 hour
2.5+ millions
single votes in a single elimination round
1.5+ billion
total votes
259+ millions
votes in a single elimination round
30+ millions
votes in 1 hour
2.5+ millions
single votes in a single elimination round
Improvements and key learnings
⚠️ Possible improvements
Optimize the platform to make the association between voting modalities easier.
Create a customization area for votes so the new model can be used by all teams in a personalized way.
📝 Key learnings
Working with Graphic Design and TV Production teams broadened my perspective on cross-disciplinary processes and decision-making.
Participating in a confidential usability test strengthened my approach to user research and gave me deeper insight into the complexities of working on highly confidential projects.
See more projects
Let's turn challenges into solutions.
Processo
Discovery
Ideation
Final solution
Results
Improvements and key learnings
Problem
Clearly communicate the equal importance of both voting methods, encourage participation in each, and update on the status of the Single Vote. All while managing complex internal requirements and a four-month deadline.
My role
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
Let's turn challenges into solutions.
New voting format for Brazil’s biggest reality show
A fairer voting experience for millions of Brazilians: Single Vote and Fan Vote for BBB24.
BBB
Voto da torcida
Vote quantas vezes quiser!
Paredão BBB24: Quem você quer eliminar?
Domitila Barros
Larissa
VOTE TAMBÉM:
Voto único
Ainda não usou seu 'Voto único'? Vote agora!
Overview
Role
UX Designer
Involved team
5 UX + 3 UX Leads + 1 PO + 5 DEVs
Duration
3 months
Sep 2023 - Dec 2023
Tools
Figma and Dovetail
Context
Voting plays a central role in the Big Brother Brazil elimination process, where viewers decide who stays and who leaves the most-watched house in the country.
In BBB24, the voting system introduced two modalities, Single Vote and Fan Vote, each accounting for 50% of the final result, making the elimination process fairer and more balanced across different voter profiles.
In BBB24, the voting system introduced two methods: Single Vote and Fan Vote, each making up 50% of the final result, which helps ensure a fairer and more balanced elimination process across different voter groups.
Problem
My role
Clearly communicate the equal importance of both voting methods, encourage participation in each, and update on the status of the Single Vote. All while managing complex internal requirements and a four-month deadline.
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
My role
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
Process
Discovery
Ideation
Final solution
Results
Improvements and key learnings
Discovery
The project involved three different teams: Conta Globo (login), GSHOW (entertainment platform), and CMS Globo (voting system). Because of this, it was essential to align visions, goals, and responsibilities from the start. We brought these groups together to:
Understand the problem and the needs of each team;
Define what would be developed collaboratively.
Establish a steady rhythm of collaboration and daily follow-ups.
Understand the problem and the needs of each team.
Define what would be developed collaboratively.
Establish a steady rhythm of collaboration and daily follow-ups.
Ideation
During this phase, I had to manage my time carefully, balancing multiple deliverables:
Independent creation of interfaces and flows for editors (vote configuration and visualization);
Support for training and validating the solution with editors, ensuring the effectiveness and ease of use of the new system;
Collaboration with the UX team on the end-user experience;
Active participation in the tabulation and analysis of in-person usability tests due to the confidentiality of the project;
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
Key moments:
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
Independent creation of interfaces and flows for editors (vote configuration and visualization);
Support for training and validating the solution with editors, ensuring the effectiveness and ease of use of the new system;
Collaboration with the UX team on the end-user experience;
Active participation in the tabulation and analysis of in-person usability tests due to the confidentiality of the project;
Key moments:
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
Final solution
💡 Key elements of the new format
✨ Identification header
A clear highlight of the active voting type, helping users understand where they were casting their vote.
✨ Link to the associated vote
A link connecting the two voting modalities was added, encouraging participation in both and reinforcing their importance.
✨ Remaining vote notice
An indicator showing whether the user can still vote, bringing clarity and reducing confusion about the voting dynamic.
*Due to confidentiality, the changes made to the internal platform will not be displayed.
Results
Key numbers from the BBB24 edition (4 months of weekly elimination rounds and voting):
1.5+ billion
total votes
30+ millions
votes in 1 hour
259+ millions
votes in a single
elimination round
2.5+ millions
single votes in a single elimination round
*Data sourced from online articles about the reality show.
1.5+ billion
total votes
259+ millions
votes in a single elimination round
30+ millions
votes in 1 hour
2.5+ millions
single votes in a single elimination round
1.5+ billion
total votes
259+ millions
votes in a single elimination round
30+ millions
votes in 1 hour
2.5+ millions
single votes in a single elimination round
Improvements and key learnings
⚠️ Possible improvements
Optimize the platform to make the association between voting modalities easier.
Create a customization area for votes so the new model can be used by all teams in a personalized way.
📝 Key learnings
Working with Graphic Design and TV Production teams broadened my perspective on cross-disciplinary processes and decision-making.
Participating in a confidential usability test strengthened my approach to user research and gave me deeper insight into the complexities of working on highly confidential projects.
See more projects
Let's turn challenges into solutions.
Processo
Discovery
Ideation
Final solution
Results
Improvements and key learnings
Problem
Clearly communicate the equal importance of both voting methods, encourage participation in each, and update on the status of the Single Vote. All while managing complex internal requirements and a four-month deadline.
My role
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
Let's turn challenges into solutions.
New voting format for Brazil’s biggest reality show
A fairer voting experience for millions of Brazilians: Single Vote and Fan Vote for BBB24.
BBB
Voto da torcida
Vote quantas vezes quiser!
Paredão BBB24: Quem você quer eliminar?
Domitila Barros
Larissa
VOTE TAMBÉM:
Voto único
Ainda não usou seu 'Voto único'? Vote agora!
Overview
Role
UX Designer
Involved team
5 UX + 3 UX Leads + 1 PO + 5 DEVs
Duration
3 months
Sep 2023 - Dec 2023
Tools
Figma and Dovetail
Context
Voting is essential in the Big Brother Brazil elimination process, where viewers pick who stays and who leaves the most-watched house in the country.
In BBB24, the voting system introduced two methods: Single Vote and Fan Vote, each making up 50% of the final result, which helps ensure a fairer and more balanced elimination process across different voter groups.
Problem
My role
Clearly communicate the equal importance of both voting methods, encourage participation in each, and update on the status of the Single Vote. All while managing complex internal requirements and a four-month deadline.
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
My role
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
Process
Discovery
Ideation
Final solution
Results
Improvements and
key learnings
Discovery
The project involved three different teams: Conta Globo (login), GSHOW (entertainment platform), and CMS Globo (voting system). Because of this, it was essential to align visions, goals, and responsibilities from the start. We brought these groups together to:
Understand the problem and the needs of each team;
Define what would be developed collaboratively.
Establish a steady rhythm of collaboration and daily follow-ups.
Understand the problem and the needs of each team.
Define what would be developed collaboratively.
Establish a steady rhythm of collaboration and daily follow-ups.
Ideation
During this phase, I had to manage my time carefully, balancing multiple deliverables:
Independent creation of interfaces and flows for editors (vote configuration and visualization);
Support for training and validating the solution with editors, ensuring the effectiveness and ease of use of the new system;
Collaboration with the UX team on the end-user experience;
Active participation in the tabulation and analysis of in-person usability tests due to the confidentiality of the project;
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
During this phase, I had to manage my time carefully, balancing multiple deliverables:
Independent creation of interfaces and flows for editors (vote configuration and visualization);
Support for training and validating the solution with editors, ensuring the effectiveness and ease of use of the new system;
Collaboration with the UX team on the end-user experience;
Active participation in the tabulation and analysis of in-person usability tests due to the confidentiality of the project;
Key moments:
Definition of the new voting flows;
Creation of identification and relationship elements;
Critique with a review of grid and colors;
In-person usability testing.
Final solution
💡 Key elements of the new format
✨ Identification header
A clear highlight of the active voting type, helping users understand where they were casting their vote.
✨ Link to the associated vote
A link connecting the two voting modalities was added, encouraging participation in both and reinforcing their importance.
✨ Remaining vote notice
An indicator showing whether the user can still vote, bringing clarity and reducing confusion about the voting dynamic.
*Due to confidentiality, the changes made to the internal platform will not be displayed.
Results
Key numbers from the BBB24 edition (4 months of weekly elimination rounds and voting):
1.5+ billion
total votes
30+ millions
votes in 1 hour
259+ millions
votes in a single
elimination round
2.5+ millions
single votes in a single elimination round
*Data sourced from online articles about the reality show.
1.5+ billion
total votes
259+ millions
votes in a single elimination round
30+ millions
votes in 1 hour
2.5+ millions
single votes in a single elimination round
1.5+ billion
total votes
259+ millions
votes in a single elimination round
30+ millions
votes in 1 hour
2.5+ millions
single votes in a single elimination round
Improvements and key learnings
⚠️ Possible improvements
Optimize the platform to make the association between voting modalities easier.
Create a customization area for votes so the new model can be used by all teams in a personalized way.
📝 Key learnings
Working with Graphic Design and TV Production teams broadened my perspective on cross-disciplinary processes and decision-making.
Participating in a confidential usability test strengthened my approach to user research and gave me deeper insight into the complexities of working on highly confidential projects.
See more projects
Let's turn challenges into solutions.
Processo
Discovery
Ideation
Final solution
Results
Improvements and key learnings
Problem
Clearly communicate the equal importance of both voting methods, encourage participation in each, and update on the status of the Single Vote. All while managing complex internal requirements and a four-month deadline.
My role
Create a solution to relate and display the voting data functionally;
Make the information easier for directors to read and interpret;
Collaborate with the UX team to convey the new voting dynamic to the audience clearly and understandably.
Let's turn challenges into solutions.